If you are here, you are probably wondering what the hell Loonie is all about, so here is a short description:
We are a personal finance website whose mission is to empower Canadians to break free from financial limitations and build the life they want.
It may sounds like bullshit, but we can assure that it's not. Everything that we do fits with this mission, and that's why we are covering various financial topics from side hustles to credit score.
And unlike our competitors, we only write about stuff from experience; after having personally used the product we are reviewing, and after having done our own research OUTSIDE OF THE INTERNET!
One of the reason that so many Canadians trust Loonie is that each of our journalist show their face in the videos that are associated with each of our articles, and are telling you things as they are, with none of the bullshit pushed by the financial services industry!
But how do we make money?
This is a great question, my friend! One that you should ask every time someone claim to offer you something free.
Nothing is free, and this is site is no exception.
While we are independent from an editorial point of view, we are funded by Neo Financial, a financial services company offering high-interest savings accounts, credit cards and credit-building products.
So, to answer your question, Loonie makes money every time someone open an account or apply for a credit card at Neo.
We also make money every time one of our reader sign-up to a product of one of our affiliate partners. That said, we only accept to work with partners whose products fits with our mission and we always tell our readers if we talk about a partner.
